Thank you for your interest in partnering with Wandermore Publishing. We are grateful for the opportunity to work with destinations and tourism organizations that share our passion for helping travelers discover new places. We look forward to exploring how we can tell your story and inspire future visitors through our growing network of travel-focused platforms that connect with audiences across the Midwest and beyond!

MEDIA KIT AVAILABLE UPON REQUEST: SETHVARNER@WANDERMOREPUBLISHING.COM

Hi! We’re Seth and Eliese Varner. But you probably know us better as “the Wandermore couple!” :) We’re the faces behind Wandermore, a travel storytelling platform dedicated to helping people discover the Midwest's hidden gems, local history, and unique communities.

We’ve become well-known over the years for visiting every incorporated community across six states and for running a seven-page Facebook network with over 250,000 followers. We have published six state travel guides/history books since 2020, and, as of June 2026, we’ve expanded Wandermore to include an online blog for travelers to find destination guides, historical snippets, delicious eats, and unique roadside attractions, oddities, and honest reviews with our help! We help destinations turn hidden gems into must-see experiences through trusted travel storytelling, targeted audience reach, and measurable results.

We don’t just talk about travel—we live it every day! For us, travel has never been about checking destinations off a list. It's about slowing down, taking the scenic route, and discovering the stories that make every community unique. What started as weekend road trips and a shared curiosity about the places around us soon became a passion that changed our lives. Together, Eliese and I have spent countless hours exploring backroads, meeting local residents, uncovering forgotten history, and finding hidden gems in towns both large and small.

Along the way, we've learned that some of our most memorable experiences haven't happened at famous landmarks—they've happened in places many people have never heard of. We've stood in towns with just a handful of residents, listened to stories passed down through generations, and witnessed firsthand the pride people have in the communities they call home. Those experiences inspired us to create Wandermore Publishing.

Today, our mission is simple: to encourage others to wander more, explore deeper, and appreciate the people, history, and attractions that make every town special. Through our books, articles, and social media, we hope to inspire travelers to look beyond the obvious destinations and discover the incredible stories waiting to be found just down the road.

We have been featured in CBS Mornings, the Omaha World-Herald, the Des Moines Register, the Minnesota Star Tribune, KARE 11, KSTP-TV, KCCI-TV, and in dozens of other reputable media outlets and publications.

‍ ‍WHAT MAKES WANDERMORE DIFFERENT

‍Unlike traditional advertising, Wandermore content is built for:

  • Real Engagement: Active conversations from an audience obsessed with the Midwest.

  • Organic Velocity: Storytelling-driven posts that people actually want to share with friends.

  • Authentic Perspective: Real traveler experiences, not a rigid corporate script.

  • Economic Impact: Our storytelling specifically highlights Main Street small businesses, historic preservation, and local eateries—driving direct foot traffic to the heart of your community.

BOOKING & AVAILABILITY

Destination campaigns are strictly limited each month to ensure high-quality storytelling and dedicated on-location coverage. We’re always open to “wandering more” and sharing your communities!

Let's Tell Your Community's Story

Whether you're a CVB, tourism office, chamber of commerce, or economic development organization, we'd love to explore how Wandermore can help inspire travelers to visit your destination.

Contact Seth Varner
sethvarner@wandermorepublishing.com

Limited campaign availability each month.

We look forward to hearing from you soon! Never stop wandering more!

WHAT WE DELIVER:

  • Hyper-Targeted Distribution: Direct access to 257k+ travelers actively looking for their next road trip.

  • Turnkey Content Creation: High-production Reels, storytelling photography, and curated itineraries.

  • Economic Assets: High-quality, reusable marketing assets for your town's website, print brochures, and future campaigns.

  • Deliverables: Destination spotlights, hidden gem features, restaurant features, event coverage, weekend itineraries, historical storytelling, social media campaigns, blog articles, and custom content packages.

High-Impact Digital Storytelling for Midwest Destinations

  • Audience Network: 257,000+ Highly Engaged Midwest Travelers on Facebook

  • Monthly Content Velocity: 4M – 5M+ Total Monthly Views

  • The Wandermore Advantage: 18% Average Engagement Rate (9x the travel industry standard)

  • Proven Track Record: Visited every single incorporated community across NE, IA, SD, KS, ND, and MN.

HOW CAN WE HELP BRING PEOPLE TO YOUR DESTINATION?

Interested in campaign results? We use InfluenceKit to provide a verified performance report that gives partners clear insight into the impact of our content. “Wandermore Publishing” shows high-performing posts across Wandermore’s six Midwest Facebook pages, whereas the Central City Area Chamber of Commerce link shows examples of restaurant and business spotlights, hidden gems, and a general town history carousel post.